Melbourne's Beauty Business Partner

Fill More Appointments.
Cut the Admin.
Grow Faster.

Done-for-you systems that keep your chairs full, your inbox clear, and your clients coming back — so you can focus on what you do best.

Take the 1-Minute Quiz → See How It Works
+34% bookings

Average improvement in first 30 days

Bookings
Retention
Admin
12 hrs/week saved
4.9 avg rating
Built for salons, clinics & spas
Melbourne-based team
Results in 14 days or less
Australian privacy compliant
The Reality Check

Most Beauty Businesses Are Leaving Money on the Table

Industry data shows where salons and clinics lose revenue every single day — without even realising it.

23%
of clients never rebook
The average salon loses nearly 1 in 4 clients simply because no one followed up after their last visit.
Industry benchmark — beauty & wellness retention studies
$5,800
lost per month to no-shows
Empty chairs cost real money. Automated reminders and waitlist systems can recover the bulk of this.
Industry benchmark — salon scheduling data
15 hrs
per week on admin tasks
Owners spend nearly two full working days every week on scheduling, replies, and follow-ups that can be automated.
Industry benchmark — small business time audits
What Changes

Systems That Actually Move the Needle

We don't sell technology — we install outcomes. Here's what your business looks like after working with us.

Clients Come Back

Personalised follow-ups, birthday offers, and rebooking nudges turn one-time visitors into regulars who refer their friends.

Better Retention →

Admin Disappears

Appointment confirmations, cancellation replies, FAQ responses, and intake forms — handled automatically so you don't have to.

Time Back →

Revenue Grows on Autopilot

Upsell prompts, reactivation campaigns, and seasonal promos run in the background — turning your client list into a growth engine.

Scalable Growth →
Why Foundry Collective

We Only Work With Beauty Businesses

We're not a generic tech agency. We specialise in one thing: building done-for-you systems for salons, clinics, lash studios, nail bars, and day spas in Melbourne. That means every system we build is designed for how your business actually works.

  • Done for you — We set everything up. You don't need to learn any technology.
  • Beauty-specific — Built for appointment-based businesses with front desk, rebooking, and review workflows.
  • Melbourne local — We meet face-to-face. We understand the local market and your competition.
  • Results in 14 days — Not months of consulting. Your first system is live and working within two weeks.
  • Australian privacy compliant — Everything we build meets Australian Privacy Principles. Your client data stays protected.
See if You Qualify →

"We were spending two hours every morning just confirming appointments. Now it happens automatically and our no-show rate has dropped significantly."

Melbourne Salon Owner
Pilot program participant
14
days to first system live — not months of meetings and strategy decks
3
salons per month — we limit intake to ensure quality setup and support
The Grand Slam Offer

Everything Your Salon Needs to Fill Up & Scale

Most businesses buy these systems one at a time — and pay 5x more doing it. We bundle everything into one done-for-you package.

Smart Booking & No-Show Recovery System
$3,500
Client Nurture & Rebooking Automations
$2,500
Reputation Manager — Auto Google Review Requests & Responses
$1,500
24/7 Client Messaging Assistant (FAQs, Booking Questions)
$1,200
Revenue Dashboard & Client Insights
$800
30-Day Optimisation & Priority Support
$2,000
Total Value If Purchased Separately
$11,500
Your investment: from $97
Limited to 3 salons per month — to ensure every setup gets our full attention
Take the 1-Minute Quiz to See if You Qualify →

No obligation. No credit card. Just honest answers about where your business stands.

1-Minute Quiz

How Ready Is Your Beauty Business?

Answer 6 quick questions and we'll score your business — plus show you exactly where to start.

Get Started

Choose Your Starting Point

Whether you're exploring or ready to go, there's an entry point that makes sense for where you are right now.

$97

AI Beauty Business Starter

A personalised roadmap showing exactly which systems will have the biggest impact on your business — in plain English.

  • 60-minute strategy session
  • Custom automation roadmap
  • Priority tool recommendations
  • Written action plan you can keep
Get Started →
$197

Booking & Sales Automation Audit

We audit your current booking flow, client follow-ups, and sales process — then show you exactly what to automate first.

  • Full booking flow analysis
  • No-show & cancellation audit
  • Client follow-up gap assessment
  • Prioritised automation plan
Book Your Audit →
$350

Client Nurture System

We build and install an automated client nurture system — so your clients rebook, refer friends, and leave reviews without you lifting a finger.

  • Automated rebooking sequences
  • Review request system
  • Birthday & seasonal campaigns
  • 30-day support included
Reserve Your Spot →
Let's Talk

Book a Free 15-Minute Discovery Call

Not sure where to start? Tell us about your business and we'll jump on a quick call — no pressure, no jargon, just honest advice on what would actually help.

What happens next:

1. You fill in the form
2. We review your business and do a quick prep
3. We call you within 48 hours for a 15-minute chat
4. You get honest recommendations — no strings attached

Request a Callback

We'll reply within 48 hours. No spam, ever.

Free Resources

Learn at Your Own Pace

Practical guides designed for beauty business owners — no tech jargon, just actionable advice.

AI Readiness Guide

A simple checklist to see if your salon is ready for smart automation.

Download PDF →

Automation Toolkit

The exact tools we recommend for booking, reviews, and client follow-up.

Download PDF →

Revenue Recovery Playbook

How to recapture lost revenue from no-shows, lapsed clients, and missed upsells.

Download PDF →
Lareina — Founder of Foundry Collective
Hi, I'm Lareina.

I've spent over a decade helping businesses and people get better results — from brand management at one of the world's top airlines to guiding students through life-changing education programs. Now I bring that same "make it work for real people" mindset to AI.

I founded Foundry Collective because I saw how much time beauty business owners were losing to admin, follow-ups, and no-shows — and how simple the fix could be with the right tools. I hold an MBA and certifications in Generative AI, but more importantly, I know how to translate complex tech into something that actually fits your business.

If you've ever thought "AI sounds great, but I wouldn't even know where to start" — that's exactly who I built this for.

MBA
Generative AI Certified
Melbourne Based